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Marketing management viewpoints; : commentary and readings
Main Author:
Walters, Sherwood George
(comp.)
Other Authors:
Sweet, Morris L.,
,
Snider, Max D.( 1915-)
Language:
English
Published:
Cincinnati,:
South-western Pub. Co.,
[1970].
Edition:
2d ed..
Subjects:
Marketing --
>
Management.
Holdings
Description
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