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00757cam a2200205 7i4500 |
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20121206090000.0 |
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700915s1970 ohua b 001 0 eng |
| 050 |
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|a HF5415
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| 090 |
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|a 658.8/008
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| 100 |
1 |
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|a Walters, Sherwood George
|e comp.
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| 245 |
1 |
0 |
|a Marketing management viewpoints; :
|b commentary and readings
|c [by] S. George Walters, Morris L. Sweet [and] Max D. Snider..
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| 250 |
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|a 2d ed..
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| 260 |
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|a Cincinnati,:
|b South-western Pub. Co.,
|c [1970].
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| 300 |
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|a viii, 536 p:
|b illus;
|c 24 cm..
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| 500 |
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|a First published in 1962 under title: Readings in marketing.
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| 504 |
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|a Includes bibliographical references.
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| 650 |
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0 |
|a Marketing --
|x Management.
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| 700 |
1 |
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|a Sweet, Morris L.,
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| 700 |
1 |
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|a Snider, Max D.(
|d 1915-)
|