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Measuring marketing : 103 key metrics every marketer needs

Main Author: Davis, John, 1960 Feb. 17-
Language:English
Published: Singapore ; Hoboken, NJ: John Wiley & Sons (Asia), c2007..
Subjects:
Marketing research.
Marketing -- > Evaluation.
Online Access:https://www.loc.gov/catdir/enhancements/fy0714/2007295268-d.html
https://www.loc.gov/catdir/enhancements/fy0714/2007295268-t.html
https://www.loc.gov/catdir/enhancements/fy0740/2007295268-b.html
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https://www.loc.gov/catdir/enhancements/fy0714/2007295268-d.html
https://www.loc.gov/catdir/enhancements/fy0714/2007295268-t.html
https://www.loc.gov/catdir/enhancements/fy0740/2007295268-b.html

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Call Number: 658 8
Accession Item Category Format Status Notes
0000000318 Open Shelf Book AVAILABLE

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