Measuring marketing : 103 key metrics every marketer needs
| Main Author: | |
|---|---|
| Language: | English |
| Published: |
Singapore ; Hoboken, NJ:
John Wiley & Sons (Asia),
c2007..
|
| Subjects: | |
| Online Access: | https://www.loc.gov/catdir/enhancements/fy0714/2007295268-d.html https://www.loc.gov/catdir/enhancements/fy0714/2007295268-t.html https://www.loc.gov/catdir/enhancements/fy0740/2007295268-b.html |
| Physical Description: | xvii, 408 p.: ill.; 26 cm.. |
|---|---|
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0470821329 9780470821329 |