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Marketing metrics : 50+ metrics every executive should master

Other Authors: Farris, Paul.
Language:English
Published: Upper Saddle River, N.J.: Wharton School Pub., c2006..
Subjects:
Marketing research.
Marketing -- > Mathematical models.

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Call Number: 658 83 MAR 2006
Accession Item Category Format Status Notes
0000000132 Open Shelf Book AVAILABLE

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