Marketing metrics : 50+ metrics every executive should master
| Other Authors: | |
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| Language: | English |
| Published: |
Upper Saddle River, N.J.:
Wharton School Pub.,
c2006..
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| Subjects: |
| Physical Description: | xvi, 359p.: ill.; 25cm.. |
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| Bibliography: | Includes bibliographical references (p. 335-337) and index. |
| ISBN: | 0131873709 (hardback : alk. paper) 9780131873704 |