Marketing metrics : 50+ metrics every executive should master
| Other Authors: | |
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| Language: | English |
| Published: |
Upper Saddle River, N.J.:
Wharton School Pub.,
c2006..
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| Subjects: |
Table of Contents:
- Introduction
- Share of hearts, minds, and markets
- Margins and profits
- Product and portfolio management
- Customer profitability
- Sales force and channel management
- Pricing strategy
- Promotion
- Advertising media and Web metrics
- Marketing and finance
- The marketing metrics x-ray.