Holdings: Marketing research : :

Main Author:	Boyd, Harper W.
Other Authors:	Westfall, Ralph L., Stasch, Stanley F.
Language:	English
Published:	Homewood, Ill.: R.D. Irwin, 1985..
Edition:	6th ed..
Subjects:	Marketing research Marktonderzoek. Wetenschappelijke technieken. Marketingforschung. Marketing research.