|
|
|
|
| LEADER |
01013cam a2200205 7i4500 |
| 001 |
0000000137 |
| 005 |
20130417090000.0 |
| 008 |
051102s2006 njua b 001 0 eng |
| 020 |
|
|
|a 0131873709 (hardback : alk. paper)
|
| 020 |
|
|
|a 9780131873704
|
| 050 |
0 |
0 |
|a HF5415.2
|
| 090 |
0 |
0 |
|a 658.83
|b MAR
|
| 245 |
0 |
0 |
|a Marketing metrics :
|b 50+ metrics every executive should master
|c Paul W. Farris ... [et al.]..
|
| 260 |
|
|
|a Upper Saddle River, N.J.:
|b Wharton School Pub.,
|c c2006..
|
| 300 |
|
|
|a xvi, 359p.:
|b ill.;
|c 25cm..
|
| 504 |
|
|
|a Includes bibliographical references (p. 335-337) and index.
|
| 505 |
0 |
|
|a Introduction -- Share of hearts, minds, and markets -- Margins and profits -- Product and portfolio management -- Customer profitability-- Sales force and channel management -- Pricing strategy -- Promotion -- Advertising media and Web metrics -- Marketing and finance -- The marketing metrics x-ray.
|
| 650 |
|
0 |
|a Marketing research.
|
| 650 |
|
0 |
|a Marketing --
|x Mathematical models.
|
| 700 |
1 |
|
|a Farris, Paul.
|
