APA Citation

Farris, P. (2006). Marketing metrics: 50+ metrics every executive should master. Upper Saddle River, N.J.: Wharton School Pub..

Chicago Style Citation

Farris, Paul. Marketing Metrics: 50+ Metrics Every Executive Should Master. Upper Saddle River, N.J.: Wharton School Pub., 2006.

MLA Citation

Farris, Paul. Marketing Metrics: 50+ Metrics Every Executive Should Master. Upper Saddle River, N.J.: Wharton School Pub., 2006.

Warning: These citations may not always be 100% accurate.