Measuring marketing : 103 key metrics every marketer needs
| Main Author: | |
|---|---|
| Language: | English |
| Published: |
Singapore ; Hoboken, NJ:
John Wiley & Sons (Asia),
c2007..
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| Subjects: | |
| Online Access: | https://www.loc.gov/catdir/enhancements/fy0714/2007295268-d.html https://www.loc.gov/catdir/enhancements/fy0714/2007295268-t.html https://www.loc.gov/catdir/enhancements/fy0740/2007295268-b.html |
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| 100 | 1 | |a Davis, John, |d 1960 Feb. 17- | |
| 245 | 1 | 0 | |a Measuring marketing : |b 103 key metrics every marketer needs |c John Davis.. |
| 260 | |a Singapore ; |a Hoboken, NJ: |b John Wiley & Sons (Asia), |c c2007.. | ||
| 300 | |a xvii, 408 p.: |b ill.; |c 26 cm.. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 650 | 0 | |a Marketing research. | |
| 650 | 0 | |a Marketing -- |x Evaluation. | |
| 856 | 4 | 2 | |u https://www.loc.gov/catdir/enhancements/fy0714/2007295268-d.html |
| 856 | 4 | 1 | |u https://www.loc.gov/catdir/enhancements/fy0714/2007295268-t.html |
| 856 | 4 | 2 | |u https://www.loc.gov/catdir/enhancements/fy0740/2007295268-b.html |