APA Citation

Davis, J. (2007). Measuring marketing: 103 key metrics every marketer needs. Singapore ; Hoboken, NJ: John Wiley & Sons (Asia).

Chicago Style Citation

Davis, John. Measuring Marketing: 103 Key Metrics Every Marketer Needs. Singapore ; Hoboken, NJ: John Wiley & Sons (Asia), 2007.

MLA Citation

Davis, John. Measuring Marketing: 103 Key Metrics Every Marketer Needs. Singapore ; Hoboken, NJ: John Wiley & Sons (Asia), 2007.

Warning: These citations may not always be 100% accurate.