Description: Marketing management viewpoints; :

Main Author:	Walters, Sherwood George (comp.)
Other Authors:	Sweet, Morris L.,, Snider, Max D.( 1915-)
Language:	English
Published:	Cincinnati,: South-western Pub. Co., [1970].
Edition:	2d ed..
Subjects:	Marketing -- > Management.

Item Description:	First published in 1962 under title: Readings in marketing.
Physical Description:	viii, 536 p: illus; 24 cm..
Bibliography:	Includes bibliographical references.