Walters, S. G., Sweet, M. L., & Snider, M. D. 1. (1970). Marketing management viewpoints;: Commentary and readings (2d ed.). Cincinnati,: South-western Pub. Co..
Chicago Style CitationWalters, Sherwood George, Morris L. Sweet, and Max D.( 1915-) Snider. Marketing Management Viewpoints;: Commentary and Readings. 2d ed. Cincinnati,: South-western Pub. Co., 1970.
MLA CitationWalters, Sherwood George, Morris L. Sweet, and Max D.( 1915-) Snider. Marketing Management Viewpoints;: Commentary and Readings. 2d ed. Cincinnati,: South-western Pub. Co., 1970.
Warning: These citations may not always be 100% accurate.