Marketing of high-technology products and innovations

Main Author: Mohr, Jakki J.
Other Authors: Sengupta, Sanjit., Slater, Stanley F.
Language:English
Published: Upper Saddle River, N.J .: Pearson/Prentice Hall, c2005..
Edition:2nd ed..
Subjects:

Resource Center

Call Number: 620 0068 MOH 2005
Accession Item Category Format Status Notes
0000000126 Open Shelf Book AVAILABLE