Description: Readings in modern marketing

Main Author:	Quelch, John A.
Language:	English
Published:	Hong Kong: Chinese University Press, c2006..
Subjects:	Marketing.

Physical Description:	xii, 755 p.: ill.; 24 cm..
Bibliography:	Includes bibliographical references.
ISBN:	9629962403 9789629962401 9629962799 9789629962791