APA Citation

Quelch, J. A. (2006). Readings in modern marketing. Hong Kong: Chinese University Press.

Chicago Style Citation

Quelch, John A. Readings in Modern Marketing. Hong Kong: Chinese University Press, 2006.

MLA Citation

Quelch, John A. Readings in Modern Marketing. Hong Kong: Chinese University Press, 2006.

Warning: These citations may not always be 100% accurate.