Analysis for marketing planning
| Main Author: | Lehmann, Donald R. |
|---|---|
| Other Authors: | Winer, Russell S. |
| Language: | English |
| Published: |
Boston, Mass.:
McGraw-Hill Irwin,
c2002..
|
| Edition: | 5th ed.. |
| Series: | McGraw-Hill/Irwin series in marketing
|
| Subjects: |
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