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00696cam a2200205 7i4500 |
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0000000062 |
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20130417090000.0 |
| 008 |
010214s2002 maua b 001 0 eng |
| 020 |
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|a 0070275475 (alk. paper)
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| 043 |
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|a n-us---
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| 090 |
0 |
0 |
|a 658.802
|b LEH
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| 100 |
1 |
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|a Lehmann, Donald R.
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| 245 |
1 |
0 |
|a Analysis for marketing planning
|c Donald R. Lehmann, Russell S. Winer..
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| 250 |
|
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|a 5th ed..
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| 260 |
|
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|a Boston, Mass.:
|b McGraw-Hill Irwin,
|c c2002..
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| 300 |
|
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|a xii,256 p.:
|b ill.;
|c 23cm..
|
| 490 |
0 |
0 |
|a McGraw-Hill/Irwin series in marketing
|
| 504 |
|
|
|a Includes bibliographical references and index.
|
| 650 |
|
0 |
|a Marketing --
|x Management. --
|z United States
|
| 700 |
1 |
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|a Winer, Russell S.
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