Analysis for marketing planning

Main Author: Lehmann, Donald R.
Other Authors: Winer, Russell S.
Language:English
Published: Boston, Mass.: McGraw-Hill Irwin, c2002..
Edition:5th ed..
Series:McGraw-Hill/Irwin series in marketing
Subjects:

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Call Number: 658 802 LEH 2002
Accession Item Category Format Status Notes
0000000058 Open Shelf Book AVAILABLE