The economics of advertising..

Main Author: Schmalensee, Richard.
Language:English
Published: Amsterdam,: North-Holland Pub. Co., 1972..
Series:Contributions to economic analysis
Subjects:
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050 1 4 |a HB51 
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100 1 |a Schmalensee, Richard.  
245 1 4 |a The economics of advertising.. 
260 |a Amsterdam,:   |b North-Holland Pub. Co.,   |c 1972.. 
300 |a xiii, 312 p;   |c 23 cm.. 
490 1 |a Contributions to economic analysis;   |v 80 
504 |a Bibliography: p. 291-301. 
650 6 |a Publicité --   |x Aspect économique.  
650 7 |a Publicité.  
650 0 |a Advertising.  
830 0 |a Contributions to economic analysis