APA Citation

Schmalensee, R. (1972). The economics of advertising. Amsterdam,: North-Holland Pub. Co..

Chicago Style Citation

Schmalensee, Richard. The Economics of Advertising. Amsterdam,: North-Holland Pub. Co., 1972.

MLA Citation

Schmalensee, Richard. The Economics of Advertising. Amsterdam,: North-Holland Pub. Co., 1972.

Warning: These citations may not always be 100% accurate.