The economics of advertising..
| Main Author: | |
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| Language: | English |
| Published: |
Amsterdam,:
North-Holland Pub. Co.,
1972..
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| Series: | Contributions to economic analysis
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| Subjects: |
| Physical Description: | xiii, 312 p; 23 cm.. |
|---|---|
| Bibliography: | Bibliography: p. 291-301. |
| ISBN: | 0720431808 9780720431803 0444103902 9780444103901 |