Marketing management : : analysis, planning, and control
| Main Author: | |
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| Language: | English |
| Published: |
London:
Prentice-Hall,
c1984..
|
| Edition: | 5th ed.. |
| Series: | Prentice-Hall series in marketing.
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| Subjects: |
| Item Description: | Includes index. Previous ed.: 1980. |
|---|---|
| Physical Description: | xxi, 792 p.: col. ill.; 24 cm.. |
| ISBN: | 0135580242 (pbk.) 9780135580240 (pbk.) |