Marketing management : : analysis, planning, and control

Main Author: Kotler, Philip.
Language:English
Published: Englewood Cliffs, N.J.: Prentice-Hall, c1984..
Edition:5th ed..
Series:Prentice-Hall series in marketing.
Subjects:
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020 |a 9780135579275  
020 |a 0135580242  
020 |a 9780135580240  
050 0 0 |a HF5415.13 
090 0 0 |a 658.821   |b KOT 
100 1 |a Kotler, Philip.  
245 1 0 |a Marketing management : :   |b analysis, planning, and control   |c Philip Kotler.. 
250 |a 5th ed.. 
260 |a Englewood Cliffs, N.J.:   |b Prentice-Hall,   |c c1984.. 
300 |a xxi, 792 p.:   |b ill.;   |c 25 cm.. 
490 1 |a The Prentice-Hall series in marketing 
504 |a Includes bibliographical references and indexes. 
650 0 |a Marketing --   |x Management.  
650 1 7 |a Management.  
650 0 7 |a Marketing.  
650 0 7 |a Marketingmanagement.  
650 1 7 |a Marketing.  
830 0 |a Prentice-Hall series in marketing.