Kotler, P. (1984). Marketing management :: Analysis, planning, and control (5th ed.). Englewood Cliffs, N.J.: Prentice-Hall.
Chicago Style CitationKotler, Philip. Marketing Management :: Analysis, Planning, and Control. 5th ed. Englewood Cliffs, N.J.: Prentice-Hall, 1984.
MLA CitationKotler, Philip. Marketing Management :: Analysis, Planning, and Control. 5th ed. Englewood Cliffs, N.J.: Prentice-Hall, 1984.
Warning: These citations may not always be 100% accurate.