Marketing management : : analysis, planning, and control
| Main Author: | |
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| Language: | English |
| Published: |
Englewood Cliffs, N.J.:
Prentice-Hall,
c1984..
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| Edition: | 5th ed.. |
| Series: | Prentice-Hall series in marketing.
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| Subjects: |
| Physical Description: | xxi, 792 p.: ill.; 25 cm.. |
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| Bibliography: | Includes bibliographical references and indexes. |
| ISBN: | 0135579279 9780135579275 0135580242 9780135580240 |