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Contributed articles presented at a workshop held in 1994.

Corporate Author:	International Development Research Centre Canada
Other Authors:	Jain, Abhinandan K.
Language:	English
Published:	New Delhi ; New York: Tata McGraw-Hill Pub. Co., c1999..
Subjects:	Libraries -- > Public relations -- > India. Information services -- > Marketing. -- > India Information services -- > Public relations -- > India. Marketing research.