Description: Marketing information products and services :

Contributed articles presented at a workshop held in 1994.

Corporate Author:	International Development Research Centre Canada
Other Authors:	Jain, Abhinandan K.
Language:	English
Published:	New Delhi ; New York: Tata McGraw-Hill Pub. Co., c1999..
Subjects:	Libraries -- > Public relations -- > India. Information services -- > Marketing. -- > India Information services -- > Public relations -- > India. Marketing research.

Summary:	Contributed articles presented at a workshop held in 1994.
Item Description:	"International Development Research Centre."
Physical Description:	xix, 462 p.; 24 cm..
Bibliography:	Includes bibliographical references.
ISBN:	0889368171 (cover)