Marketing information products and services : a primer for librarians and information professionals

Contributed articles presented at a workshop held in 1994.

Corporate Author: International Development Research Centre Canada
Other Authors: Jain, Abhinandan K.
Language:English
Published: New Delhi ; New York: Tata McGraw-Hill Pub. Co., c1999..
Subjects:
LEADER 01020cam a2200241 7i4500
001 0000000784
005 20121206090000.0
008 100092s1999 ii b 000 0 eng
020 |a 0889368171 (cover)  
043 |a a-ii--- 
050 0 0 |a Z716.3 
245 0 0 |a Marketing information products and services :   |b a primer for librarians and information professionals   |c editors, Abhinandan K. Jain ... [et al.].. 
260 |a New Delhi ;  |a New York:   |b Tata McGraw-Hill Pub. Co.,   |c c1999.. 
300 |a xix, 462 p.;   |c 24 cm.. 
500 |a "International Development Research Centre." 
504 |a Includes bibliographical references. 
520 |a Contributed articles presented at a workshop held in 1994. 
650 0 |a Libraries --   |x Public relations --   |z India.  
650 0 |a Information services --   |x Marketing. --   |z India  
650 0 |a Information services --   |x Public relations --   |z India.  
650 0 |a Marketing research.  
700 1 |a Jain, Abhinandan K.  
710 2 |a International Development Research Centre Canada