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THE CONTEXT MARKETING REVOLUTION : How to Motivate Buyers in the Age of Infinite Media

Main Author: Sweezey, Mathew, (Author)
Language:English
Published: Boston, MA: Harvard Business Review Press,, [2019].
Subjects:
Consumers' preferences.
Context effects (Psychology)
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Physical Description:257 pages; 24cm.
ISBN:9781633694026

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