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LEADER |
00715cam a2200217 7i4500 |
001 |
0000025424 |
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20230728090000.0 |
008 |
230522s2020 mau eng |
020 |
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|a 9781633694026
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040 |
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|a EPU
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090 |
0 |
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|a 658.8/343
|b MAT 2020
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100 |
1 |
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|a Sweezey, Mathew,
|e author.
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245 |
1 |
4 |
|a THE CONTEXT MARKETING REVOLUTION :
|b How to Motivate Buyers in the Age of Infinite Media
|c Mathew Sweezey..
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264 |
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1 |
|a Boston, MA:
|b Harvard Business Review Press,,
|c [2019].
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300 |
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|a 257 pages;
|c 24cm.
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336 |
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|a text
|2 rdacontent
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337 |
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|a unmediated
|2 rdamedia
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338 |
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|a volume
|2 rdacarrier
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650 |
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|a Consumers' preferences.
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650 |
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0 |
|a Context effects (Psychology)
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998 |
0 |
0 |
|a 0000012200
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