THE CONTEXT MARKETING REVOLUTION : How to Motivate Buyers in the Age of Infinite Media

Main Author: Sweezey, Mathew, (Author)
Language:English
Published: Boston, MA: Harvard Business Review Press,, [2019].
Subjects:
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245 1 4 |a THE CONTEXT MARKETING REVOLUTION :   |b How to Motivate Buyers in the Age of Infinite Media   |c Mathew Sweezey.. 
264 1 |a Boston, MA:   |b Harvard Business Review Press,,   |c [2019]. 
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650 0 |a Consumers' preferences.  
650 0 |a Context effects (Psychology)  
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