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Category creation : : how to build a brand that customers, employees, and investors will love /
Main Author:
Kennada, Anthony,, 1986-
(Author)
Published:
Hoboken, New Jersey ::
John Wiley & Sons, Inc.,,
2019..
Subjects:
Industrial marketing.
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Physical Description:
224 pages;; 23cm..
ISBN:
9781119611561
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