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BLUE OCEAN SHIFT :
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BLUE OCEAN SHIFT : BEYOND COMPETING : PROVEN STEPS TO INSPIRE CONFIDENCE AND SEIZE NEW GROWTH
Main Author:
Kim, W. Chan
(Author)
Other Authors:
Mauborgne, ReneĢ
Published:
New York:
HACHETTE BOOKS,,
2017.
Edition:
1st edition.
Subjects:
New products
Market segmentation
Holdings
Description
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