BLUE OCEAN SHIFT : BEYOND COMPETING : PROVEN STEPS TO INSPIRE CONFIDENCE AND SEIZE NEW GROWTH

Main Author: Kim, W. Chan (Author)
Other Authors: Mauborgne, Reně
Published: New York: HACHETTE BOOKS,, 2017.
Edition:1st edition.
Subjects:
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008 181113
020 |a 9781509832163  
090 0 0 |a 658.802   |b KIM 
100 1 |a Kim, W. Chan   |e author.  
245 1 0 |a BLUE OCEAN SHIFT :   |b BEYOND COMPETING : PROVEN STEPS TO INSPIRE CONFIDENCE AND SEIZE NEW GROWTH   |c W. CHAN KIM, RENEE MAUBORGNE. 
250 |a 1st edition. 
264 4 |a ♭2017. 
264 1 |a New York:   |b HACHETTE BOOKS,,   |c 2017. 
300 |a xi, 322 pages;   |c 24 cm. 
336 |a text  |2 rdacontent 
337 |a unmediated  |2 rdamedia 
338 |a volume  |2 rdacarrier 
504 |a Includes index 
650 1 0 |a New products  
650 2 0 |a Market segmentation  
700 1 |a Mauborgne, Reně