Innovating analytics : word of mouth index--use the next generation of net promoter to increase sales and drive results

Main Author: Freed, Larry.
Published: Hoboken, New Jersey: Wiley,, 2013..
Subjects:
LEADER 00627cam a2200157 7i4500
001 0000023655
005 20140326090000.0
020 |a 9781118779484 (cloth)  
090 0 0 |a 658.872   |b FRE 
100 1 |a Freed, Larry.  
245 1 0 |a Innovating analytics :   |b word of mouth index--use the next generation of net promoter to increase sales and drive results   |c Larry Freed.. 
260 |a Hoboken, New Jersey:   |b Wiley,,   |c 2013.. 
300 |a v, 282 pages:   |b illustrations;   |c 24 cm. 
500 |a Includes bibliographical references ( pages 268-272) and index. 
650 0 |a Marketing research --   |x Statistical methods.  
650 0 0 |a Consumer satisfaction.