Will & vision : how latecomers grow to dominate markets
Business professors Gerard Tellis and Peter Golder draw powerful and surprising conclusions from their years of in-depth research on market entry and new product markets. Case studies of market leaders including Microsoft, Intel, Hewlett-Packard, Federal Express, Procter & Gamble, and Charles Sc...
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New York:
McGraw-Hill,
c2002..
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