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20130517090000.0 |
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|a GBA1-W8832
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|a 007137549X (acid-free paper)
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|a 658.800973
|b TEL
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|a 658.800973
|b Tel
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|a Tellis Gerard J.,
|c 1950-
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|a Will & vision :
|b how latecomers grow to dominate markets
|c Gerard J. Tellis and Peter N. Golder..
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| 260 |
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|a New York:
|b McGraw-Hill,
|c c2002..
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| 300 |
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|a xv, 340 p.:
|b ill.;
|c 23 cm..
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| 504 |
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|a Includes bibliographical references (p. [315]-330) and index.
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| 520 |
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|a Business professors Gerard Tellis and Peter Golder draw powerful and surprising conclusions from their years of in-depth research on market entry and new product markets. Case studies of market leaders including Microsoft, Intel, Hewlett-Packard, Federal Express, Procter & Gamble, and Charles Schwab, along with analyses of archival reports, show how five key drivers--vision of the mass market, managerial persistence, relentless innovation, financial commitment, and asset leverage--have remained remarkably similar from the nineteenth century to today. The authors contrast the behavior of firms that endured as leaders with those that had as good as or a better chance to do the same. And, most importantly, they show how firms today can follow the examples of long-term market leaders to seize substantially greater market share regardless of the cost or complexity of their products.
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|a Marketing --
|z United States.
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|a Brand name products --
|z United States.
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|a Golder,
|h Peter N.
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