Introductory economics for business and management
Designed as an introductory text for those new to economics, this book demonstrates the contributions made by economics to organisations. It illustrates how economic factors impact on other business functions such as marketing, IT and purchasing.
Main Author: | Gough, Julian. |
---|---|
Language: | English |
Published: |
London ; New York:
McGraw-Hill,
2000..
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Subjects: |
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