Essentials of marketing : text and cases
| Main Author: | |
|---|---|
| Other Authors: | |
| Language: | English |
| Published: |
London:
McGraw-Hill,
1999.
|
| Edition: | 3. ed.. |
| LEADER | 00481cam a2200157 7i4500 | ||
|---|---|---|---|
| 001 | 0000002464 | ||
| 005 | 20121206090000.0 | ||
| 008 | 050414s1999 enk 000 u eng d | ||
| 020 | |a 0077094379 (h.) | ||
| 020 | |a 9780077094379 (h.) | ||
| 100 | 1 | |a Lancaster, Geoffrey | |
| 245 | 1 | 0 | |a Essentials of marketing : |b text and cases |c Geoffrey Lancaster, Lester Massingham. |
| 250 | |a 3. ed.. | ||
| 260 | |a London: |b McGraw-Hill, |c 1999. | ||
| 300 | |a vii, 539 s: |b ill.. | ||
| 700 | 1 | |a Massingham, Lester | |