APA Citation

Lancaster, G., & Massingham, L. (1999). Essentials of marketing: Text and cases (3. ed.). London: McGraw-Hill.

Chicago Style Citation

Lancaster, Geoffrey, and Lester Massingham. Essentials of Marketing: Text and Cases. 3. ed. London: McGraw-Hill, 1999.

MLA Citation

Lancaster, Geoffrey, and Lester Massingham. Essentials of Marketing: Text and Cases. 3. ed. London: McGraw-Hill, 1999.

Warning: These citations may not always be 100% accurate.