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00786cam a2200229 7i4500 |
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0000000737 |
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20130411090000.0 |
| 008 |
971202s1998 ilua b 001 0 eng |
| 020 |
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|a 0844234389
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| 050 |
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|a HF5770
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| 090 |
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|a 658.8
|b MEY
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| 100 |
1 |
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|a Meyers, Herbert M.
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| 245 |
1 |
4 |
|a The marketer's guide to successful package design
|c Herbert M. Meyers, Murray J. Lubliner..
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| 260 |
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|a Lincolnwood (Chicago), Ill.:
|b NTC Business Books,
|c c1998..
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| 300 |
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|a xvii, 281 p.:
|b ill.;
|c 26 cm..
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| 500 |
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|a "American Marketing Association."
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| 504 |
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|a Includes bibliographical references (p. 269-272) and index.
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| 650 |
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0 |
|a Packaging.
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| 650 |
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0 |
|a Marketing.
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| 650 |
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0 |
|a Packaging --
|x Design.
|
| 700 |
1 |
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|a Lubliner, Murray J.
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| 710 |
2 |
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|a American Marketing Association.
|
