The marketer's guide to successful package design
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| Corporate Author: | |
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| Language: | English |
| Published: |
Lincolnwood (Chicago), Ill.:
NTC Business Books,
c1998..
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| Item Description: | "American Marketing Association." |
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| Physical Description: | xvii, 281 p.: ill.; 26 cm.. |
| Bibliography: | Includes bibliographical references (p. 269-272) and index. |
| ISBN: | 0844234389 |