Future marketing : targeting seniors, Boomers, and Generations X and Y
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| Language: | English |
| Published: |
Lincolnwood, Ill.:
NTC Business Books: in conjunction with The American Marketing Association,
c2001..
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| Subjects: |
| Physical Description: | x, 244 p.: ill.; 24 cm.. |
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| Bibliography: | Includes bibliographical references (p. 235-237) and index. |
| ISBN: | 0658001388 |