Developing the public relations campaign : a team-based approach

Main Author: Bobbitt, William R
Other Authors: Sullivan, Ruth( 1955-)
Language:English
Published: Boston: Pearson/Allyn and Bacon, 2005..
Subjects:
Physical Description:xvii, 284p.: ill.; 24cm..
Bibliography:Includes bibliographical references (p. 249-264) and index.
ISBN:0205359248