Marketing management : an Asian perspective
| Other Authors: | |
|---|---|
| Language: | English |
| Published: |
Singapore ; New York:
Prentice Hall,
2003..
|
| Edition: | 3rd ed.. |
| LEADER | 00561cam a2200169 7i4500 | ||
|---|---|---|---|
| 001 | 0000000125 | ||
| 005 | 20130417090000.0 | ||
| 008 | 030717s2003 si a b 001 0 eng | ||
| 020 | |a 0131001353 (pbk.) | ||
| 020 | |a 0131066250 (hard) | ||
| 090 | 0 | 0 | |a 658.802 |b MAR |
| 245 | 0 | 0 | |a Marketing management : |b an Asian perspective |c Philip Kotler ... [et al.].. |
| 250 | |a 3rd ed.. | ||
| 260 | |a Singapore ; |a New York: |b Prentice Hall, |c 2003.. | ||
| 300 | |a xxvi, 771p.: |b col.ill.; |c 26cm.. | ||
| 504 | |a Includes bibliographical references and indexes. | ||
| 700 | 1 | |a Kotler, Philip. | |