Marketing management : an Asian perspective
| Other Authors: | |
|---|---|
| Language: | English |
| Published: |
Singapore ; New York:
Prentice Hall,
2003..
|
| Edition: | 3rd ed.. |
| Physical Description: | xxvi, 771p.: col.ill.; 26cm.. |
|---|---|
| Bibliography: | Includes bibliographical references and indexes. |
| ISBN: | 0131001353 (pbk.) 0131066250 (hard) |