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000204s2001 njua b 001 0 eng |
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|a 0130276618
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|a HF5415.135
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|a 658.802
|b KER
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| 100 |
1 |
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|a Kerin, Roger A.
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| 245 |
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|a Strategic marketing problems :
|b cases and comments
|c Roger A. Kerin, Robert A. Peterson..
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| 250 |
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|a 9th ed..
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| 260 |
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|a Upper Saddle River, N.J.:
|b Prentice Hall,
|c c2001..
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| 300 |
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|a xiii, 729 p.:
|b ill.;
|c 29 cm..
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| 504 |
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|a Includes bibliographical references and indexes.
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| 650 |
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|a Marketing --
|x Decision making
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| 650 |
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|a Marketing --
|x Management
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| 700 |
1 |
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|a Peterson, Robert A.(
|d 1944-)
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