Description: Strategic marketing problems :

Main Author:	Kerin, Roger A.
Other Authors:	Peterson, Robert A.( 1944-)
Language:	English
Published:	Upper Saddle River, N.J.: Prentice Hall, c2001..
Edition:	9th ed..
Subjects:	Marketing -- > Decision making Marketing -- > Management

Physical Description:	xiii, 729 p.: ill.; 29 cm..
Bibliography:	Includes bibliographical references and indexes.
ISBN:	0130276618