Everyone's a critic : winning customers in a review-driven world

Main Author: Tancer, Bill.
Published: New York: Portfolio/ Penguin,, 2014.
Subjects:
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008 180716
020 |a 9781591846383  
090 0 0 |a 658.8/02   |b TAN 
100 1 |a Tancer, Bill.  
245 1 0 |a Everyone's a critic :   |b winning customers in a review-driven world   |c Bill Tancer.. 
264 1 |a New York:   |b Portfolio/ Penguin,,   |c 2014. 
300 |a 246 pages:   |b illustrations ;;   |c 24 cm. 
336 |a text  |2 rdacontent 
337 |a unmediated  |2 rdamedia 
338 |a volume  |2 rdacarrier 
504 |a Includes bibliographical references 
650 0 |a Mass media and business.  
650 0 |a Communication in marketing.  
650 0 |a Consumer confidence.